Gerbil Pay

Digital Wallet

Product Management & Design

Gerbil Pay is a fintech solution which enables users to transfer funds in real-time in and out of Kuwait, pay via QR & NFC, and receive loyalty points all in one ecosystem.

My Role

Product Manager / Designer

Team

Tech Lead

Compliance Team

Market Researcher

UX Designer

Tools

Figma

Zoom

Google Docs

Google Forms

Date

2020-2021

Overview

The goal at G-Pay is to enable users to transfer funds to one another instantly in and out of Kuwait, pay via QR, and receive loyalty points all in one application. The digital wallet will be easily accessible to the unbanked/underbanked enabling them to enjoy the same digital payment technology capabilities as the banked population and more.

Discovery Research

My team and I have conducted user interviews, competitive analysis, and a survey to determine major pain points and opportunities within the current payments systems in Kuwait. We found that 74% of the respondents transfer funds to one another at least once a month, with the main mode of transferring funds being KNET Pay links representing 75%. Majority of the respondents (90%) would like to have a digital wallet with features such as instant P2P, instant cross border remittance, and QR payments functionalities.

Daily

A few times a week

Once a week

A few time a month

Once a month

Almost never

How often do you transfer funds to others?

Approximately 90% of our survey respondents transfer funds (P2P) at least once a month.

What is your mode for transferring funds to other in Kuwait?

The majority of the our respondents utilize pay links provided by their banks to facilitate P2P transactions.

Go-To Market Strategy

The strategy at G-Pay is to dominate a niche market before launching a full fledged digital payments ecosystem. We have identified the P2P market as the first market to dominate. Given that Kuwait has a closed banking system, we decided to move forward with an IOU (I owe you) method.