My Role
Senior UX|UI Designer
Team
CEO
Project Manager
2 back-end engineers
2 Flutter developers
Tools
Figma
FigJam
Zoom
Otter
Jira
Date
2022
Research
Conduct user interviews to gain an understanding of user's preferences, thoughts and feelings
Capture pain points through usability testing
Design
Redesign overall look and feel of the application
Design new features
My Role
Interviewer
Participants
7
Tools
FigJam
Otter
Zoom
Given Tasks
Book a Paddle Board session for the following weekend
Select your favorite trip among available trips and book for you and a friend
My Role
Facilitator
Participants
6
Method
Tools
iPhone
FigJam
Otter
Date Search
Pain Point 1
Sanbuk does not support the ability to search by date. Most of the participants were trying to figure out how to search by date before resorting to simply browsing through all of the available experiences.
Listing Details
Pain Point 2
Due to limited screen real estate, users experienced difficulty gathering necessary details when arriving at experience page. Users also expected to find more information about the location and experience provider.
No Reviews
Pain Point 3
Sanbuk does not support the ability to leave reviews or feedback. Users iterated that they would feel more comfortable booking an experience if it had positive reviews.
The current application feels outdated with poor organization. I redesigned the application to give it a more modern look and to address major pain points captured during the usability tests.
My Role
Tools
Outcome & Reflections
As of now the redesign of Sanbuk app is under development. New features continue to be added as the company grows and develops.
The redesign of the app was a challenge where I had to really focus in on backend architecture of the mobile app. As every action results in a logistical trigger at the Sanbuk headquarters, I had to fully understand the operations of the business and accurately translate that in to the mobile application.
